Aleyda Rocha is an artist, researcher, environmentalist, and educator. She was born and raised in Mexico, based in Vienna, Austria. Her work deals with the political, social, and cultural everyday practices of extractivism of data, bodies, experiences intrinsically linked with colonialism and the colonial project. She thinks about sound and movement as a philosophical toolset to reflect on unuttered histories and unearthed linkages, and as a poetic means to document our personal, ecological, and global scale struggles in the 21st century.
Dwelving from her positionality as an immigrant and her transborder experiences, she uses archiving, documentation, the internet, technology, and notably participatory performance, to challenge the dogmas of Western society. Mostly, her work questions the contradictions and perceptions on labor, heritage, language, and their interwovenness with the voice and how it is an aesthetic as well as a political manifestation and performance of subjectivity and identity.
Scientific Researcher at the Austrian Academy of Sciences. Research Collaborator at Design for Emergency, Center for Design, Northeastern University.
I am founder of Ever-Going-Present Network and part of the Territorializing Within Collective.
M.Sc Sustainable Technology at KTH Royal Institute of Technology in Stockholm, Sweden. Cultural Heritage and Policy in a Digital Age at the University of Bergen. Data Visualization and Behavioural Design specialist at Copenhagen Institute of Interaction Design. I hold a BA in Digital Art and Multimedia Business from CEDIM.
Work (full cv here)
Scientific Researcher, Austrian Academy of Sciences, Digital Humanities – Vienna, Austria
June 2019 – Present
Currently developing project-based design research on the intersections of language and spaces.
The Austrian Centre for Digital Humanities (ACDH) of the Austrian Academy of Sciences is a research institute which was set up with the declared intention of fostering the humanities by applying digital methods and tools in a wide range of academic fields.
Climate Change Consultant, Hetco – London, United Kingdom / Stockholm, Sweden
May 2020 – July 2020
Enhancing Wellcome Trust’s Global Data Monitor findings to reveal and prompt more meaningful opportunities for research. I collaborated by supporting on Climate Change research in Global South countries, planetary thinking, as well linking insights for new approaches to public engagement through decolonial practices.
Project Lead for Making Space, Equality and Diversity, KTH Royal Institute of Technology – Stockholm, Sweden
April 2019 – March 2020
Co-leading the SEED funded initiative MAKING SPACE which aims to foster gender equality, diversity and inclusion in the international student community. I work in two areas: growing outreach efforts in the Department of Sustainable Development, Environmental Sciences and Engineering (SEED) through industry partnerships and improving KTH's Diversity, Equity, and Inclusion through design research and program management.
Project Lead, Researcher – Oslo, Norway
2017 - July 2018
Leading an extended research and data exploration on how sense of belonging and the concept of home is built by mobility, pride, education, shame, nature and transforms within time in Akkarfjord, Norway and Atacama, Chile.
Project in collaboration with support of UK Arts Council and organization La Wayaka Current.
- Environmental knowledge management
- Educational technology through inclusion
- Sustainable urban planning and transportation
- Sustainable transition strategies and actors
- Gender inclusion and management in creative industries
Work exhibited in July 2018 at London’s Guest Projects Gallery
PRAKSIS — Researcher – Oslo, Norway, 2018
PRAKSIS’s 9th residency, Adornment and Gender: Engaging Conversation was developed with artist, writer and curator Benjamin Lignel, funded by non-profit organization Norwegian Crafts.
One-day symposium took place on May 25th to look at the role of jewellery, fashion, bod-mods and other body adornment in the expression of gendered identities with a focus on 3 main areas:
(i) sharing and discussing existing research
(ii) considering appropriate methods of dissemination of sensitive, personal material
(iii) exploring the ethics that surround gathering and sharing sensitive or personal information
Google — Creative Program Manager, 2014 - 2016
Managed the execution of large-scale creative programs on Google & Youtube for the top LATAM/Global brands. Led around 30+ workshops focused on trends, content and emerging technologies. Managed design, editorial and digital production teams from US, UK, Canada & Brazil.
TERAN/TBWA — Project Manager, 2013 - 2014
Developed online & offline projects by creating top-of-the-line strategies that meet brand’s goals.
Led around 15 workshops on idea conceptualization and insights research.
Clients: Mondelez, The Mexican Stock Exchange, Mead Johnson, Interactive Museum of Economics & new business. Managed the deployment of digital strategies from social media, content, web/app developments.
Desenfoque Magazine, Mexico City — Editor & Founder, 2011 - 2013
Desenfoque was an online magazine targeted to the north of Mexico audience.
A media platform for emerging local talent.
Awards & Residencies
Einar Hansens Allhems Stiftelse 2020
350,000SEK grant award for teaching and research in the Öresund region in Sweden
PRAKSIS Oslo & Norwegian Crafts 2018
Gender and Adornment Residency
Cannes Lions International Festival of Creativity 2016
Gold Lion in Cyber for ColorMaps by Comex’
Bronze Lion in Promo & Activation categories
Ojo de Iberoamérica 2016
Silver in Interactive
Silver in Public Road
Bronze in Media
for ‘ColorMaps by Comex’
Exhibitions and Festivals
“These words are not mine, who gave them away?” @ National Library of Norway
Forthcoming. Performance. Curated by Transcultural Arts Productions Norway. May 2021. Oslo, Norway
“The Lone Descent into a Grit of Crime Scenes” @ Archipiélagos en Red
November 22nd, 2020. Buenos Aires, Argentina
Territorializing from Within: Protocolos para atender lo de adentro @ Radical Sounds Latin America
October 3rd, 2020. Berlin, Germany
Algorithm Inventarium: methoda-thon @ Ars Electronica Festival 2020
September 11th, 2020. Linz, Austria
Claiming Space Through Language: Conceptualizing a Location Based Cultural Space Experience 2020
GI_Forum Symposium for Geographic Information Science. July 5th, 2020. Vienna, Austria
Claiming Space Through Language: Conceptualizing a Location Based Cultural Space Experience 2019
15th International Conference on Location-Based Services. November 11th, 2019. Vienna, Austria
“FeedForward” @ THE Port Humanitarian Hackathon at CERN 2019
Mentor. October 10th, 2019. CERN the European Organization for Nuclear Research, Meyrin, Switzerland
You are the Dream of Poles Awoken 2018
Installation. Exhibition “Wild Within”. Curated by Sofie Iversen. July 21st - August 8th, 2018. Guest Projects, London, UK